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Water Purifier Market: Current Analysis and Forecast (2021-2027)

SKU ID : UMI-19274199 | Publishing Date : 07-Oct-2021 | No. of pages : 212

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Global water purifier market generated revenue of around US$ 52.3 billion in 2020, and is expected to grow at a considerable CAGR of ~11.2% during the forecast period. The water purifier is mainly used to eradicate water borne-pathogens, bacteria, viruses, and other impurities such as lead, mercury, and other pollutants from water. The eradication of different bacteria species such as giardia and cryptosporidium reduces the risk of gastrointestinal diseases by 33%. The removal of chlorine and its by-products from water reduces the risk of rectal and bladder cancer. The water purifier reduces the threat of different water-borne diseases such as Typhoid, Cholera, Giardia, Dysentery, Hepatitis A, and Salmonella. Furthermore, drinking clean water enhances the metabolic system, improves skin health, helps weight reduction, and boosts the overall immune system of the body. The increase in waterborne diseases all over the world is anticipated to boost market growth. Moreover, the rising industrialization, dumping of chemicals, sewage, and wastes in water bodies is further increasing the demand of water purifier in the market. Also, the rising awareness regarding the benefits of drinking purified water, and rising disposable income are driving the market growth.
Insights Presented in the Report
“Amongst Technology, RO segment holds the major share.”
Based on Technology, the market is fragmented into UV, RO, and Gravity Based. The RO purifier segment dominated the market in 2020 and is expected to register the highest CAGR in the upcoming period owing to its high adoption, high-performance efficacy, regular technological innovation, and low electricity consumption. Nowadays, companies are concerned about the development of water purifiers that can save more water. According to Asian Development Bank’s forecast, by 2030, India will have a water deficit of 50 percent. In 2020, Livpure launched World’s 1st RO Water Purifier with 70% water recovery. This will save around 20,000 liters of water per household per year, thereby contributing in a big way to conserving water in India and across many countries in the world.
“Amongst Distribution Channel, Retail Sales segment holds the major share.”
Based on Distribution Channel, the market is fragmented into Retail Sales, Direct Sales, and Online. The Retail Sales segment dominated the market in 2020 and is expected to register the highest CAGR in the upcoming period owing to high patient satisfaction, the higher affinity of customers towards physical stores, and high safety. In 2017, India’s leading water purifier Eureka Forbes shifted its focus to retail to increase sales.
“Amongst Portability, Non-Portable segment is anticipated to grow at the highest CAGR during the analyzed period.”
Based on Portability, the market is fragmented into Portable and Non-portable. The Non-portable segment holds the largest share in 2020 and is expected to register the highest CAGR in the upcoming period owing to high adoption among corporate offices, households, hospitals, and others. Moreover, the low cost of non-portable water purifiers also intensifies the market growth. As per the American Hospital Association, there are 6,090 Total Hospitals in the U.S.
“Amongst End-user, Residential segment is anticipated to grow at the highest CAGR during the analyzed period.”
Based on End-user, the market is fragmented into Commercial and Residential. The Residential segment holds the largest share in 2020 owing to the high adoption of water purifiers amongst residential users, deteriorating water quality coupled with rising in water-borne diseases and surge in urbanization. However, the Commercial segment is expected to register the fastest CAGR in the upcoming period owing to a rise in the number of schools, offices, and restaurants all over the world.
“Asia-Pacific signifies one of the largest markets and Europe is expected to be the fastest-growing markets of Water Purifier market.”
For a better understanding of the market adoption of Water Purifier, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. The Asia Pacific will dominate the Water Purifier market on account of the improved lifestyle, increase in purchasing power, rise in population, rapidly growing urbanization, and rising awareness regarding consumption of clean water. Some of the major players operating in the market include Amway Corporation, A. O. Smith Corporation (Aquasana Inc.), Best Water Technology, Eureka Forbes Limited, Halo Source Inc., Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd. Several M&As along with partnerships have been undertaken by these players to boost their presence in different regions.
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• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
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• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry
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This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
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